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Case Study: Turntide Website
Engineering a better customer journey
Full-stack website overhaul, brand repositioning, and marketing funnel enablement for a B2B electrification powerhouse.
Turntide
Turntide needed a digital shift that would better support sales and speak directly to their engineering customers.
The challenge
Turntide was evolving quickly, but their website was lagging behind their new company goals and ambitions.
Missing clear UX for product discovery
Visuals and messaging felt outdated
No infrastructure for automated marketing
Our approach
Founding Creative reimagined the Turntide digital presence from the ground up for a new audience.
Rebuild site strategy to prioritize engineers
Implement a scalable design system
Develop a content engine for team use
The process
Repositioning an electrification brand for online B2B growth
The blueprint that turned a new website strategy into impactful outcomes, one step at a time.
01
Implement gated marketing content capabilities for increased lead generation
02
Implement gated marketing content capabilities for increased lead generation
03
Implement gated marketing content capabilities for increased lead generation
04
Implement gated marketing content capabilities for increased lead generation
05
Implement gated marketing content capabilities for increased lead generation
06
Implement gated marketing content capabilities for increased lead generation
07
Implement gated marketing content capabilities for increased lead generation
08
Implement gated marketing content capabilities for increased lead generation
09
Implement gated marketing content capabilities for increased lead generation
We made the Turntide site more discoverable, usable, and effective for their actual buyers.
The website
Built for performance
Frictionless discovery for faster conversion.
Scalable UI system
Crafted a high-performance interface component collection rooted in flexibility, speed, and product engagement.
Customer-first strategy
Guided users through a restructured UX that prioritizes product access and reduces decision friction.
Engineered for performance
Flexibility and speed from buttons to fully interactive Web3D components.
Salesforce automation
Connected lead actions directly into Salesforce, streamlining marketing ops and improving conversion.
Engineered for performance
Flexibility and speed from buttons to fully interactive Web3D components.
The website
Built for performance
Frictionless discovery for faster conversion.
Scalable UI system
Crafted a high-performance interface component collection rooted in flexibility, speed, and product engagement.
Customer-first strategy
Guided users through a restructured UX that prioritizes product access and reduces decision friction.
Engineered for performance
Flexibility and speed from buttons to fully interactive Web3D components.
Salesforce automation
Connected lead actions directly into Salesforce, streamlining marketing ops and improving conversion.
What started as a simple site refresh turned into a full transformation of how Turntide tells their story, supports their buyers, and drives growth across teams.
A platform for conversion, content, and collaboration
Conclusion
Founding Creative helped Turntide evolve from an investor-first story to a fully realized digital experience designed for engineers, partners, and customers alike. From redesigning the brand to building new marketing systems, we met Turntide where they were and built the tools to take them forward.
Today, their product-first website drives discovery and conversion, their internal teams own content confidently, and their brand feels aligned across every interaction. Momentum is now built into the platform itself.
Key outcomes
- Stronger product storytelling
Refocused content strategy putting technical clarity front and center
- Streamlined sales operations
Full integration with Salesforce and governance-ready backend tools
- Expanded marketing capabilities
Sub-branded content engine, gated content, and campaign content
