Case Study: Interactive Learning Mural

Large content into an even larger interactive

A huge document transformed into an exploratory experience
Man touching Tata interactive wall
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Tata provided a 44-page company info document to educate customers at a large event, we made it an experience

The challenge

The client wanted a one-of-a-kind mural experience that merged physical space with digital storytelling — and captured attention in a busy conference environment.
No existing concept that bridged physical art with real-time interaction
Needed to engage a wide audience quickly and memorably
Tight timeline with high technical and creative demands

Our approach

We designed and developed an immersive mural that blended tech, art, and brand narrative seamlessly.
Created an interactive digital layer synced to a physical mural
Designed a bold, on-brand visual experience to stop traffic
Engineered a turnkey system for setup, engagement, and analytics
Man touching Tata interactive wall mockup
user journey mapping

Multiple users, aproachable

01

Users would leave meeting hall and pass interactive mural

02

User would approach wall and tap animated button

03

Multi- touch will allow multiple users to approach simultaneously

04

User would tap and mural would change based on interaction

05

Content is explored and user learns about aspects of business

Tata is an Indian multinational conglomerate holding company with $100+ billion revenue

Fine-tuning

Menu

When we first received Tata’s 44 page text document of the content they wanted on the touchscreen we were a little overwhelmed. After reading through it all and digesting the message that they wanted to convey, we broke the document into sections and chapters.

Tata interactive mural live recording
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First round

Our first designs used a menu on the left side with a website design in mind. Upon reviewing this on a test screen setup we realized it would only allow one person at a time to interact with the presentation.

This was very limiting and would waste valuable real estate offered by a huge touch surface.

Learnings

We scratched the menu idea and spaced out the buttons to interact with. This is a multi-touch wall, we needed to capitalize on the ability of the hardware to allow multiple people to play with it at the same time. Our design thought was to make this go from a single user website to a multi user playground.

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    Outcome achieved

    The final version

    I went through multiple variations on how to best accomplish this and ended up formulating big approachable buttons that pulsed to show they were touchable. These would trigger individual interfaces with their content. I used bright, big, bold colors to make it friendly and playful.

    The final product was colorful and I designed the UX to only go 4 layers deep at max in order to not confuse the user. I made the UI large and approachable and simplified the buttons and touch-points. The buttons were animated to show that they were interactive.

    Man touching Tata interactive wall
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    Education made fun

    Conclusion

    Finding one solution to best fit multiple asks proved to be cumbersome so we chose to ask each stakeholder what they needed. Instead of a one-size-fits-all approach we found it was best to listen to the requests individually. One required it to be emailed, one had to be accessible remotely, and the last required advanced analytics.

    In collaboration with:

    • Client acquisition: Multi Image Group
    • Producer: Multi Image Group

    Key outcomes

    Approachable

    The large UI, subtle animations, and bright fun colors made the mural approachable so people felt comfortable using it.

    Engaging

    There were multiple sub-menus to explore with endless possibilities for interaction and learning/

    In collaboration with:

    Our work

    Creative foundations worth showing off

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