case study: Alliance Website

Conversion-focused website for a growing litigation fund

UX strategy, brand design, and HubSpot integration for a results-driven legal funding platform.

Image

Alliance Litigation & Funding is a new Florida-based company that provides legal funding solutions to clients in need.

As a newly formed business, the co-founders needed a professional, high-converting digital presence that established trust and encouraged inbound application submissions.

Challenge

Alliance needed more than just a good-looking website—they needed a scalable, strategic platform that communicated legitimacy and turned interest into action. Their challenge was twofold: educate a unique audience about their services and drive online applications with minimal friction.

Approach

Founding Creative used our Rocket SiteLaunch framework to deliver a high-impact website focused on conversions, clarity, and backend integrations that tied directly into the business workflow.

  • Interviews to understand service model, audience, and key objections
  • Explored moodboards to establish visual direction for a new brand
  • Built a sitemap centered around UX simplicity and conversion priority
  • Wrote all strategic UX copy, emphasizing clarity and ease of understanding
  • Wireframed every page around the top goal: increase online applications
  • Designed a digital design system with scalable UI for a clean, modern brand
  • Developed the site on a secure host with responsive front- and back-end
  • Consulted and integrated HubSpot for automation and lead tracking
  • Connected site interactions directly to backend workflows
Image
Image
Image
Step-by-step from concept to conversion-focused launch

Launching a professional brand and business platform from the ground up

01

Interview the co-founders to understand their goals, service model, and audience expectations.

02

Develop moodboards for direction to align visual tone with credibility and approachability.

03

Build a conversion-driven sitemap to prioritize simplicity and direct paths to application.

04

Write strategic UX copy that educates and drives action across all key touchpoints.

05

Wireframe every page layout to visualize hierarchy and map user journeys with clarity.

06

Design a modular UI system that reflects the new brand across desktop and mobile.

07

Develop a fully responsive site with secure hosting and clean, scalable code.

08

Integrate HubSpot workflows to track leads and automate intake with back-end precision.

09

Launch with investor approval and deliver a future-ready platform that supports growth.

With strategy locked, the rest moved quickly. Every step from design to development focused on helping Alliance attract and convert new clients with clarity, speed, and simplicity.

Moodboard & visual direction

We started with aesthetics to align the visual brand with long-term business goals.

Founding kicked off with moodboards to define a tone that was equal parts approachable and credible.

  • Developed multiple style directions based on founder interviews
  • High-fidelity UI mockups with placeholder content for early feedback
  • Used visual feedback loops to select the final direction
  • Converted moodboards into a full digital design system
  • Established scalable UI styles and digital color rules

This early branding alignment saved time in design review cycles and built investor confidence before we wrote a single line of copy.

Image
Image
Image

UX strategy & conversion copy

Written for clarity. Designed for action.

We didn’t just design the site—we wrote it too. Our copy focused on removing confusion, building trust, and driving traffic straight to the application form.

  • Defined personas and audience triggers from co-founder input
  • Structured copy to walk users through the “how” and “why” of funding
  • Prioritized key questions and objections with supportive messaging
  • Wrote clear calls to action throughout the entire site
  • Interlinked relevant pages to keep the journey friction-free

The result is a clean, effective content system that empowers users—and accelerates conversions.

Image
Image
Image

Development & HubSpot integration

We connected the front-end and back-end of the business in one seamless experience.

The site looks clean on the outside—but behind the scenes, it’s a fully operational tool that supports growth.

  • Built and deployed the site on a secure, scalable hosting environment
  • Connected submissions to HubSpot pipelines for tracking and intake
  • Built custom workflows to support internal assignment and automation
  • Consulted on HubSpot setup and implementation for Alliance’s needs
  • Delivered a site that not only converts, but streamlines business functions

This wasn’t just a website. It was an operational upgrade for the entire organization.

Image
Image
Image

Conversion at the core

Alliance needed a launch partner who could bring the brand to life and help establish legitimacy out of the gate. Founding Creative built more than a site—we delivered a sales and intake platform that empowers their team and drives measurable business results.

Final outcome

Confident brand presence and
fully integrated conversion machine

Conclusion

Founding Creative helped Alliance Litigation & Funding launch with clarity and confidence. By marrying brand design with UX strategy and marketing automation, we delivered a clean, modern site built to grow with the business. Every section of the site was intentionally built to support lead generation—and every technical choice tied directly into how the business runs.

From co-founder alignment and visual strategy to HubSpot integrations and responsive UX design, we gave Alliance a platform that not only looks the part but works hard behind the scenes. They now have a tool they’re proud of—and a foundation they can build on.

Key outcomes

  • Increased application conversion rate
    • Every page and flow optimized to drive online applications with ease.
  • Operational efficiency through HubSpot
    • All submissions feed directly into automation for immediate follow-up.
  • Investor-ready presentation and performance
    • Final site design passed investor review with enthusiasm

In collaboration with:

There's more where this came from

Image

Are you our next success story?

Let’s work together to set you apart