case study: Moss Digital Brand Hub

Building a scalable brand system from the inside out

UX strategy, digital design, and internal development to launch a centralized platform for on-brand creative across a global organization.

Moss is a leading construction management company with a growing global footprint.

As internal brand requests increased, their creative team lacked a unified platform to manage brand consistency at scale. Internal teams were resourceful, but without centralized access, creative output across regions was becoming fragmented.

Challenge

Moss needed to scale internal brand access across departments without overburdening the creative team. Materials were scattered, requests were increasing, and inconsistent brand usage was spreading fast. There was no single destination where employees could find what they needed—or even know what existed.

Approach

Founding Creative was brought in to design and build a foundational digital experience: the Moss Brand Hub. It would empower every Moss team to build quickly, stay consistent, and reduce internal creative dependency.

Collaborated with internal leads to structure a complete resource system
Conducted team interviews to understand frequency needs
Audited all brand tools, templates, and files to identify gaps and priorities
Created a sitemap and user flow based on real behavior and usage patterns
Wireframed and tested key UX journeys with internal team leads
Designed a modular, scalable UI with a custom digital design system in Figma
Developed the Brand Hub with role-based permissions for secure access
Built a searchable and intuitive experience for quick asset retrieval
Tested and launched internally, iterating based on user feedback

Step-by-step from scattered resources to self-serve brand access

Building a digital platform to scale creative consistency company-wide

01

Audit existing brand resources to evaluate what's available and where fragmentation exists.

02

Interview internal teams globally to understand pain points and high-frequency creative needs.

03

Map a new information architecture that organizes assets by role, category, and use case.

04

Define high-priority UX journeys to ensure speed and ease for common internal requests.

05

Wireframe key content templates to visualize layout, hierarchy, and intuitive filtering.

06

Design a custom UI system with reusable components and a scalable color and type framework.

07

Build the platform with permissions so different roles could manage, view, or download content.

08

Test and refine with internal teams to polish layout, language, and overall usability.

09

Launch and onboard globally with clear use cases and internal support for adoption.

With user interviews and content strategy in place, we shifted into design and build mode to deliver an internal platform which eliminated barriers, centralized resources, and made brand management intuitive across the board.

Structuring clarity into scale

We helped Moss define what their brand system needed to serve, and how it should flow.

Starting with insight-gathering, we mapped how employees searched, requested, and used brand materials across the company.

Interviewed team leads across sales, events, and HR
Identified key asset types by priority and frequency
Defined navigation patterns by team role and task
Created a full information architecture and asset hierarchy
Mapped UX flows around self-service behaviors and quick-scan logic

This research-first approach gave our build focus—and ensured employees could find what they needed in seconds, not minutes.

Visual design and complete UI system

Building a branded experience for brand builders

We created a digital interface that felt familiar, on-brand, and future-ready.
Using Figma, we created a flexible and accessible UI system that reflected Moss’ visual brand while introducing scalable components for future builds.

Designed a system of components, icons, and layout variables
Extended color and type styles for digital UX standards
Created mockups for every asset category and resource module
Developed preview and download modules for clarity and control
Delivered mobile-ready design with intentional touch-friendly interactions

The Brand Hub now reflects the visual standards it was built to protect, making the experience itself a model of on-brand execution.

From prototype to platform

We built and launched a living resource that solved real problems from day one.

With development complete, we soft-launched to key teams for feedback before releasing to the full organization.

Integrated role-based access controls for user and manager permissions
Organized all brand assets into a searchable, filterable content library
Hosted editable templates, identity kits, guides, and ready-to-use files
Supported teams with onboarding materials and launch communications
Iterated based on live feedback to refine UX and expand functionality

Asset usage went up. Requests went down. Brand consistency increased without increasing headcount or internal strain.

A self-serve solution that scales with the team

What began as a request to organize brand files became a transformational tool for Moss. The Brand Hub empowers teams to move faster while protecting brand integrity, and frees up creative leadership to focus on what really moves the brand forward.

Final outcome

Unifying brand output across a global organization

Conclusion

Founding Creative helped Moss turn years of disconnected brand materials into a scalable, searchable platform. Through strategic structure, intuitive UX, and thoughtful UI design, we delivered an internal product that works across roles, teams, and departments.

The Moss Brand Hub continues to evolve as a living resource—hosting everything from logos and templates to event toolkits and presentation kits. It’s an engine of brand consistency that supports creative output at every level of the company.

Key outcomes

Reduced internal creative requests
- Employees now get what they need quickly—without relying on the creative team for every asset.
Improved brand consistency company-wide
- A single source of truth ensures all teams follow the same visual and messaging standards.
Freed internal resources for high-impact work
- With fewer requests, Moss' internal team can now focus on bigger creative initiatives.