case study: Moss Internal Marketing

Elevating internal brand engagement across every touchpoint

Event strategy, presentation design, marketing collateral, and fractional creative leadership to unify and inspire Moss’ internal brand communications.

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Moss is a leading construction management firm with a strong external reputation and a tight-knit internal culture.

Seeking a fresh approach to long-standing internal summits, they needed a new creative partner to reimagine the environment from the ground up and ultimately, their internal marketing as a whole.

Challenge

Internal Moss creative materials had grown hungry for something new and exciting. Their flagship internal event needed a complete refresh, and day-to-day creative workflows were spread thin across a small internal team. The brand lacked a consistent, engaging experience for its own employees across events, presentations, and internal collateral.

Approach

Founding Creative partnered with Moss to reimagine their annual summit and build a foundation for internal brand excellence. The results led to a long-term partnership and a transformation of how Moss communicates with its people.

  • Conducted stakeholder interviews to understand audience and history
  • Led art direction to align around a fresh visual identity for the summit
  • Delivered event branding, signage, and pre-event digital assets
  • Designed and developed summit landing page to excite and inform
  • Built presentation toolkits, one-sheets, and support decks
  • Implemented workflow and task management tools to streamline output
  • Became a retained fractional creative partner, supporting the Moss team across internal sales, marketing, and content efforts
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Step-by-step from event refresh to internal brand leadership

Inspiring teams through creative clarity and consistency

01

Interview event stakeholders to learn what worked, what didn’t, and what could be reimagined.

02

Run art direction exercises to build consensus on the new creative vision for the internal summit.

03

Design the event identity system including visuals for signage, stage, print, and digital platforms.

04

Develop pre-event engagement tools like email assets and a branded attendee landing page.

05

Support live event production with signage, wayfinding, speaker decks, and print-ready deliverables.

06

Deliver brand-aligned presentations for executive speakers and department leads across Moss.

07

Build internal collateral templates to support consistent communication post-event.

08

Streamline project workflows by implementing intake, review, and production systems.

09

Expand the partnership retainer to support daily internal sales, marketing, and content design needs.

What started as a single conference grew into a full-scale brand partnership. Founding Creative's role expanded across internal marketing, employee engagement, and executive communications.

The momentum from that first event never stopped.

A fresh take on a pivotal event

We reimagined an annual Moss summit from the ground up.

The event had become routine and expectations grew low. We changed that. Founding Creative built a fresh design system that energized attendees and leadership alike.

  • Conducted discovery with the internal team on event history and goals
  • Facilitated visual exploration sessions to define an aligned creative direction
  • Designed event logos, color palettes, and keynote visual themes
  • Created signage, stage graphics, name tags, and printed event materials
  • Built the full event landing page and pre-event engagement graphics

The event received overwhelming praise from attendees and sparked the beginning of a deeper creative collaboration.

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Giving leaders the tools to inspire

We crafted branded presentation systems that elevated delivery and internal influence.

As our partnership grew, we became the go-to creative partner for executive presentation design across the multiple business units inside Moss.

  • Designed a full suite of customizable branded presentation templates
  • Supported executive storytelling for live presentation
  • Provided creative consultation to align visuals with leadership intent
  • Enabled non-designers to deliver branded, consistent decks confidently
  • Created evergreen slides, icons, and layout systems for internal reuse

This empowered the leaders behind Moss to present with clarity, consistency, and visual impact, no matter the audience.

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We manage the process so Moss can focus on ideas

We introduced a clear, stress-free workflow to help the internal team scale.

With so many departments requesting creative support, we helped Moss regain control over volume and timelines.

  • Implemented project intake processes for creative request clarity
  • Created a shared production calendar and prioritization workflow
  • Provided weekly updates and async project tracking to internal stakeholders
  • Managed reviews, iterations, and file delivery with a structured process
  • Centralized file storage and asset archiving for easy future access

This operational foundation freed up the internal teams at Moss to think bigger and create more without the worry of chaos or lack of resources.

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Partnership with purpose

Founding Creative became more than just a vendor to Moss. We became an extension of the Moss team. By combining strategic leadership with streamlined delivery, we helped elevate their internal brand experience while reducing production stress and enabling a higher standard of creative across the board.

Final outcome

Inspiring teams through design, clarity, and consistency

Conclusion

Founding Creative helped Moss shift from a reactive, piecemeal creative approach to a strategic internal brand experience. What started as a single event evolved into a trusted creative partnership with impact across departments, divisions, and internal culture.

From rebranded presentations to event systems, one-sheets to workflow design, our support touches every corner of internal communication at Moss. The brand now shows up confidently while the people behind it feel seen, informed, and engaged.

Key outcomes

  • Elevated internal brand consistency
    • Employees now engage with a unified and professional visual identity across all internal materials.
  • Improved executive communication
    • Custom presentations help leaders deliver with clarity and credibility across global teams.
  • Streamlined creative operations
    • Structured workflows allow Moss to scale output without adding stress or sacrificing quality.

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