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case study: Innovation Forum Event
Innovating the future of finance at Mastercard
Transforming ideas into immersive experiences at the annual LAC forum

Seeking to immerse their brightest minds in a world of innovation and creativity, Mastercard needed help translating their vision into a tangible experience for attendees from start to finish.
Hypothesis
By integrating innovative art direction, brand activation, and dynamic environmental design, we aim to transform the Mastercard LAC Innovation Forum into a beacon of inspiration, encouraging participants to pioneer groundbreaking financial solutions.
Approach
- Art Direction & Concept Development
- Brand Activation Strategies
- Digital and Print Design
- Environmental Design & Stage Elements
- Presentation Design for Key Speakers

step-by-step from idea to impact
The blueprint to innovation
01
Define the innovation-driven art direction concept.
02
Develop brand activation strategies for diverse media.
03
Design digital and print materials tailored to the event.
04
Innovate environmental design and general session stage elements.
05
Direct and create animations for the widescreen display.
06
Design presentation looks for speakers, including Steve Wozniak.
07
Execute across all platforms for cohesive brand experience.
08
Implement feedback loops for real-time adjustments.
09
Finalize and polish all creative deliverables for the event.
The culmination of design and strategy that transformed the Mastercard LAC Innovation Forum into a breakthrough event.
Branding
A breakthrough theme


Digital disruption
From pre-communications to registration to post-communications, each step of the attendee journey was mapped out and designed around the user. A strategic roadmap was created to guide users from a place of familiarity, to a place of innovative breakthrough.



Powerful
print design
Anything but dead, print has the immense power to transform an experience instantly.
To evoke the earth-shifting ethos of the event's theme, Breakthrough, an illusionary focal point was developed to transport attendees to a new frontier. Supporting print materials continued this narrative both in and out of the hands of those attending.











Over one hundred feet
Creating captivating energy on a standard widescreen is challenging enough. But this event made use of a custom screen over 100' wide. Ensuring visual narratives were optimized for this amazing canvas had a wonderful payoff.


Final outcome
Fueling an environment that fosters innovative minds
Conclusion
Key outcomes
- Broadened engagement
- The innovative stage and digital animations significantly increased attendee engagement and satisfaction.
- Enhanced brand perception
- Cohesive branding across all materials elevated Mastercard's image as a leader in innovation.
- Inspired innovation
- The event successfully sparked creative thinking among Mastercard members, encouraging the development of pioneering financial solutions.
In collaboration with:
- Client acquisition and production: Multi Image Group
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