Innovating the future of finance at Mastercard
Transforming ideas into immersive experiences at the annual LAC forum
Seeking to immerse their brightest minds in a world of innovation and creativity, Mastercard needed help translating their vision into a tangible experience for attendees from start to finish.
Hypothesis
By integrating innovative art direction, brand activation, and dynamic environmental design, we aim to transform the Mastercard LAC Innovation Forum into a beacon of inspiration, encouraging participants to pioneer groundbreaking financial solutions.
Approach
- Art Direction & Concept Development
- Brand Activation Strategies
- Digital and Print Design
- Environmental Design & Stage Elements
- Presentation Design for Key Speakers
The blueprint to innovation
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Direct and create animations for the widescreen display.
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Design presentation looks for speakers, including Steve Wozniak.
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The culmination of design and strategy that transformed the Mastercard LAC Innovation Forum into a breakthrough event.
Branding
A breakthrough theme
The dynamic interplay of bold geometric shapes and a stark color palette evokes a sense of disruptive innovation.
Deliberate lines and angular designs suggest precision and cutting-edge technology, aligning with the event's focus on forward-thinking financial solutions.
This art direction successfully captures the spirit of the forum: a catalytic event driving the industry towards uncharted territories of opportunity and growth.
Digital disruption
From pre-communications to registration to post-communications, each step of the attendee journey was mapped out and designed around the user. A strategic roadmap was created to guide users from a place of familiarity, to a place of innovative breakthrough.
Powerful
print design
Anything but dead, print has the immense power to transform an experience instantly.
To evoke the earth-shifting ethos of the event's theme, Breakthrough, an illusionary focal point was developed to transport attendees to a new frontier. Supporting print materials continued this narrative both in and out of the hands of those attending.
Over one hundred feet
Creating captivating energy on a standard widescreen is challenging enough. But this event made use of a custom screen over 100' wide. Ensuring visual narratives were optimized for this amazing canvas had a wonderful payoff.
Fueling an environment that fosters innovative minds
Conclusion
Through imaginative art direction, comprehensive brand activation, and seamless execution, Founding Creative not only met but surpassed Mastercard's aspirations for the LAC Innovation Forum.
The forum became a living canvas, displaying the transformative power of creativity in financial innovation. Our holistic approach melded aesthetics with functionality, creating a symphony of visual storytelling that resonated with every participant. The result was not just a successful event, but a defining moment that underscored the invaluable impact of creative partnership.
Key outcomes
- Broadened engagement
- The innovative stage and digital animations significantly increased attendee engagement and satisfaction.
- Enhanced brand perception
- Cohesive branding across all materials elevated Mastercard's image as a leader in innovation.
- Inspired innovation
- The event successfully sparked creative thinking among Mastercard members, encouraging the development of pioneering financial solutions.
In collaboration with:
- Client acquisition and production: Multi Image Group
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