Aprilaire Interactive Product Selector
Customers input their location and get a product reccomendation
Aprilaire needs an attractive and easy-to-use app to pair customers with their vast array of products as well as inform their team of the potential sale.
Hypothesis
The app will utilize a filter to show products based on region. Behind the data, it will sort if the area is humid, dry, rainy, tropical, etc. These will only show specific products based on the area. The customer can then add these items to a "shopping cart" where their contact information is collected and the Aprilaire sales team can reach out to them to offer more information and customization, eventually leading to a sale.
Approach
- User experience mapping
- User interface design
- Development
The product you need, curated at your fingertip
01
Customer opens app to learn which product best fits their needs
02
The customer chooses their geographical location
03
The customer chooses the climate in their region
04
Products are shown based on the inputs from 2 and 3
05
Product is chosen and added to cart
06
Customer clocks checkout
07
Customer fills in contact information
08
Contact information is sent to online database for sales lead
Aprilaire produces machines to turn air clean. They specialize in humidifiers, dehumidifiers, air filters, and more.
Goals
Education
The customer will learn which products are offered directly correlating to region and climate.
Leads
A qualified lead is gathered with key sales information of exactly which product is needed.
The app should be based on visuals and simple layouts to gamify and not overwhelm the user. We will include a progress bar to not intimate the user and provide a visual end goal to their user journey.
Gamification
The home screen features a scratch-off type game to lure users into discovering facts. After all of the numbers are revealed it is programmed to progress to the next slide that features a simple explanation of Aprilaire.
Geography & Filtering
The apps key feature revolves in it having a customized experience based on region. One of the first things is to choose which area the customer is going to utilize the product. Instead of a dropdown and text-based selection, I chose to have a visual map. Once an area is clicked it changes to show that region.
Geographical Plotting
The backend consists of an excel database linked to specific products. All products are live in the background. As the user progresses through the initial forms the database is reordered and hides products that would not be applicable to their geographic region. This narrows down the choices and provides a cleaner and easier product exploration page
Products & Cart
Now that the customer has gone through the process of selecting their environment the customized product page is shown. You can view more details once you tap the product of your choosing.
Product Selection
Adding the products to your cart will add them into a database while browsing. After the user fills in their email information it links their contact to the items they are interested in. Upon completion, it brings them to a more detailed page explaining Aprilaire.
Data & ROI
The database is connected to an online API emailer that will send an email to the client with the potential customer's name and products chosen. A sales representative can reach out to the customer and walk through the products, what they offer and how they can benefit their house or construction project.
A cool app for a cooling company
Conclusion
The interactive touchscreen experience went over very well. It can be used at an event on a big screen, on a tablet for direct to consumer sales, or even in the lobby of the physical office location.
The experience helped solidify the user journey, getting the customer to the CORRECT product quicker. This leads to a faster sales cycle with less confusion that inevitably leads to an unsatisfied customer if the incorrect product was purchased.
Key outcomes
Location, location, location
Having the user choose their geographical location first was detrimental in the outcome of product selection. This proved to be very important in purchasing decision.
Happy customer, happy sales team
The lead generation sped up the sales cycle. The sales lead could quickly identify the location and item the customer would need, thus speeding up the sale which leads to a happy customer with faster transaction time from initial product selection.
In collaboration with:
- Client acquisition: RealEyes Display
- Producer and strategy: Alex Bernier
There's more where this came from
Are you our next success story?
Let’s work together to set you apart