case study: Genpact GROW Event

Growing an event from concept to execution

Taking Genpact's annual event to new heights with a fresh branding approach

Genpact event photo of man with two women

Taking on the mission to reimagine Genpact's Grow, we set out to do more than just execute an event. We aimed to elevate it into a fresh new experience that sticks.

Hypothesis

We believed that by intertwining cutting-edge art direction with strategic design execution, we could create a more engaging and cohesive event experience. This approach aimed to not only enhance the visual appeal of the event materials but also to forge a deeper connection with the audience, making the key messages more impactful and memorable.

Approach

Strategic planning
Art direction
Design execution
Interactive design and development

Genpact meeting event mockup of large screens

user journey mapping

Event creative done right

01

Conduct analysis of Genpact’s brand, previous events, and audience demographics.

02

Establish a visual language that is threaded through the event, from digital to on-site.

03

Travel to London to iterate and collaborate on art direction at Genpact headquarters.

04

Rolled out visual identity across event materials, ensuring each piece communicated effectively.

05

Oversaw the production of all design elements, ensuring quality and consistency.

06

Managed art and design aspects during the event, ensuring an immersive experience.

Securing success with Grow was not just a goal—it was imperative to redefining foundations towards a new standard for their future events to engage and inspire.

Building brand

AI-driven patterns

Brand patterns now feature complex, data-driven geometric shapes that build upon each other, embodying the Genpact mission to deliver innovative AI solutions.

A transforming brandmark

The brandmark system illustrates a sophisticated integration of AI-driven design, where geometric shapes coalesce to form a diverse yet unified visual array. Each symbol, while distinct, shares a core DNA that reflects Genpact's commitment to innovation and transformation within the digital landscape.

Digital activation

We extended the reimagined Genpact brand into every digital communication. These elements were crafted not just for visual appeal, but to ensure a seamless and engaging user experience that mirrors the transformative ethos of Genpact.

Event communications

Our email design strategy for Genpact was rooted in the principle of consistent visual storytelling, ensuring that each message echoed the transformative energy of the Grow event.

This consistency not only strengthened brand recognition but also reinforced the event's core messages with every click and open.

Gamification

To amplify attendee engagement, we engineered interactive game-style solutions turning learning into an adventurous quest. This gamified experience delved into Genpact's latest technical solutions, transforming complex information into a fun and captivating journey, thereby enhancing the educational aspect with a touch of play.

Sky-high innovation

Our custom-built Drone Scanner Arcade cabinet took center stage, encapsulating Genpact's cutting-edge remote auditing solutions for insurance claims in an immersive, interactive kiosk game. By gamifying the experience, we translated Genpact's technical prowess into an engaging narrative that allowed attendees to virtually pilot drones, showcasing the future of commercial insurance assessments.

Spin to win

At the heart of Genpact's product lives CORA. We developed an interactive gameshow event to engage and educate our attendees on the principals of CORA and the many ways it helps clients and partners of Genpact.

Print perfected

The reinvigorated visual identity for Genpact's Grow was meticulously extended to every corner of the venue, creating a cohesive and engaging environment that visually narrated the brand's evolution. From striking banners to boldly branded pillars and poolside accents, each element was a chapter in the story, transforming the space into a 3D canvas that attendees could explore and interact with.

Suspended motion

Upon entering the venue, attendees were greeted with a striking focal point installation. Skrim panels projected animated art that seemed to float mid-air. This visually arresting illusion served as a beacon of innovation, setting the stage for an event that promised to defy the ordinary and celebrate transformative thinking.

final outcome

A vision realized

Conclusion

As the curtains fell on Grow18, the success of the event was etched not just in the memories of those who attended, but in the tangible outcomes that followed. Attendees left engaged, through interactive installations and digital interfaces registering high participation levels, indicating a deeper connection with the content and brand. Secondly, post-event feedback highlighted an unprecedented appreciation for the immersive brand experience, leading to an enhanced perception of Genpact as not just a corporate entity, but as a beacon of innovation and transformation in the industry. These outcomes not only reflect the fruition of our creative endeavors but also set a new benchmark for Genpact's future corporate events.